In the past I have talked about needing to spend Money in order to Make Money. And I am going to touch on that theme again. Let's talk about Marketing, Hits to a site and Leads for a little here. One of the best ways to get Good Leads, is to get them yourself.

So, we all know that building a mailing list is a good idea, that works.  One tried and true way is to use an autoresponder with a good Capture site, or Doorway site or whatever you want to call it. A one page mini-site that talks about one of your programs and has a form for someone to fill out requesting more information, which gets them on your mailing list through an autoresponder. It's surprising how well these sites work. Not that everyone who goes to them will fill out the form. But the ones that do, Are interested. And that is a Good Lead.

I use this same thing with my Marketing Course. But to have a Capture site requires that you build it, right? And then you need an autoresponder, and you have to write the messages too. How many of you are willing or able to do that? How many of you can build even a one page Website?

It's really not that hard. There are plenty of places that offer low cost or free Websites if you don't mind the banners and pop ups. But if you can afford a low cost host, pay for it. And there are a lot of hosts that offer online Website builders. Point and click, it's that easy. My host, OLM offers this great online builder by Trellix. Check them out.

And there are autoresponders all over the place. FreeAutoBot offers the best with no ads in your messages. For a Paid Autoresponder, you can't do better then ISORegester. They are the Best.

But the old problem is the cost... Well kids, you are trying to start a business. And even though it is on the Web, if you want to have a chance to build that business you are going to have to do some things.

One of them is spend some money. Whether it is buying ads, or joining programs that help you, but cost.

But how many of you will take the risk? How Many of you are willing to try? I know money is tight. No one has to tell me how tight Money is. I know all too well. But what am I doing? I am spending, carefully but I am spending, I am investing in my future by investing in building my business Now.

If I spend wisely, and work Now, I will have the income that I need. And so will you. But not if you just go for every Free thing and way to promote that is out there.

Here is a little tip for you. Any Free promotion program, like Hit Exchanges, will work better with a Capture site, than sending someone to your company site. That is a hint kids.

Safelist ads and E-zine ads will work better with a Capture site than with your company site. And you don't lose that person, you have them on your list, getting your messages, and they were interested enough to request to be there. Now that is a Lead.

So, you can play with the Free stuff and Free or very low cost programs all you want. Or you can take the risk and work to build your business.

My money is as tight as yours and maybe even more so, but I am working to change that, and one of the things I am doing is spending money now, so I will have more money later.

Take care and think about what you are doing and how you are doing it. And what you need to change.

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Written by John Olson Owner and Webmaster
http://shop-money-time.com
http://tgif-marketing.com
(c) Copyright, 2003
Reprint rights available with this Signature only.
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