We all want to join the Best Program we can.
We don't want to ever have to leave it. We want it to be the Best it can be, and
we want to be there right with it all the way.
But sometimes a Program fails. Sometimes we need to think about
leaving it behind.
I have said in the past that dropping a program should be 10 times harder than joining
it. And it should be. Of course the Program may leave you, may fall apart or go out of business. We all hope that will never
happen, but sometimes it does. In that case you have no choice in the matter. You're out and it's over and that is that.
But other times…
Other times, things are not working out for you and you start to
think about dropping out. Now, people drop Programs all the time, but mostly for the wrong reasons. They drop out because
they aren't making money, but they have never really tried. They have been counting on someone else to build their business
for them. They sit there waiting for some magic Spill Over to happen. And when it doesn't, they blame the Program and drop
out.
Or they try marketing with no plan, no advice to speak of and nothing happens. They
think they are doing what is needed, but they are going about it all wrong, so they drop out.
And there are always the Jumpers. These people jump from one Program to another looking
for the one that will make them Rich. Until they grow up and face facts, they are doomed to never making a dime.
Other times, they try really hard, but just can't get the thing going. They get a
lot of people somewhat interested but they can't get them to commit to joining the Program.
If you are going to drop a Program, you need to be sure you have done all you can
with it. If it is a real Program with a real Product or Service, then you need to ask yourself, "Why do I want to Drop this?"
Here are some Real reasons for Dropping a Program:
- Don't like what has happened to it or it is not as advertised.
- Never really wanted the Product.
- Can't get excited about it.
- Too expensive.
Notice that in all of these reasons there is not One that says, I can't make
money with it.
We all want to make money with whatever Program we join. It is one of the reasons
we join things. But not the only reason.
Let's take a closer look at these examples.
1. Don't like what has happened to it or it's not as advertised.
Programs change, and if we can't change with them it can be a good reason to get
out. Sometimes things force a Program to make so many changes that it is no longer anything close to what we joined in the
first place. And sometimes a Program is not really what it's advertised to be. They market it one way and when you join it's
completely different. And that makes a good reason for leaving.
2. Never really wanted the Product.
This is really a case of joining something for the wrong reasons. You signed up because
of the money someone told you, you could make. You don't care about the Product because that is not why you joined. It could
have been 50 roles of tarpaper for all you care, it was the money that got you into it. If that is the case, then get out,
you will never make much of anything.
3. Can't get excited about it.
This one goes along with joining for the wrong reasons. But it can also mean that
you have changed. What you once thought was a great Product is now something you don't want or don't need. You have moved
on. So, get out and find something you do want and need.
4. Too Expensive.
Now here is a case where you might Love the Product but you now realize that it is
priced way too high to be marketable. Or it has a large start up cost and few are interested enough to take the risk of joining.
It's time to move on.
The main reasons for dropping a Program are really the same reasons for joining one.
You must Want the Product, be excited about it, and it can't be priced so high, no one can afford it. The first
reason for leaving, when the Program changes into something different is the exception to the rules.
Think long and hard before you drop something. But if you can't
get excited about it, don't want the Product or it's too expensive, you have a set of good reasons for dropping out.
But here is a thought, if you are more careful about what you join, you will almost
never have to worry about leaving it. If you join because you want the Product, are excited about it, and the cost is reasonable,
then the only good reason for leaving is if the Program changes so much you can't say with it any longer.
If you joined something for the above reasons, then you need to stick with
it and learn how to market it and build a business.
==================================
Written by John Olson Owner and Webmaster
http://shop-money-time.com
http://tgif-marketing.com
(c) Copyright, 2003
Reprint rights available with this Signature only.
==================================
