We've all seen the Headline,
"This will be the Greatest Program to ever Hit the Web"
Or,
"This Program Will be the Hottest Ever"
Or,
"This Will Rock the Internet Marketing World"
Yeah, we've all seen these Headlines, Well guess what....
They're all Bull... Hyped up Bull, to get you to sign up or spend your money and/or your time.
How many of these Headlines have there been, on how many different programs?
Have any of them lived up to the Hype?
No, they haven't... They never do and any program that Hypes itself that way is pulling the wool over your eyes, trying
to blind you to what is really happening. Chances are, their program is shaky and they know it, or their product is shaky
and they have to Hype it to death to get people interested and excited.
Will they be around in a year, let alone 6 months?
When you see this kind of garbage in a new program, you Have to see through it. You Have to think for yourself and not
let THEM do your thinking for you.
- Could all their Hype be correct?
- Could it be the Greatest thing Ever?
- Could it Rock the Internet World?
Chances are whatever it is, it will NOT live up to the Hype.
Chances are in a year it will be dead or dying, if it even launches.
Okay, so what do you do? How do you see through the Hype garbage?
First things first.
- What is the Product or Service being offered?
- Who is behind it?
- Where are they?
- When will all this Start?
Forget whatever they have for a marketing plan, or how much the site or the Hype Master says you can make. That's all Bull,
and you need to know that. You will get out of any opportunity what you put into it. Don't believe the hype that it will sell
itself or that your business will be built for you. Again, that's all Bull...
What's the Product and is it ready and is it something you need or want? If it isn't, pass it by.
Who is behind it and can they be contacted, and I don't mean some vague E-mail address, I mean a phone number
and real address. If you don't see these things, pass it by.
Where are they, as in what country, state or city? That information had better be there, if it's not,
pass it by.
When will all this start, is this all some kind of Pre-launch with a real launch months away? If it
is, do you have to start paying NOW in hopes the darn thing will ever launch, if that's the case pass it by.
Know this, most new businesses FAIL, online or off. They fall flat on their faces and are never heard
from again. Even if everything seems to be in place, even if you start working in the Home office answering their phone. It
can still FAIL. The people behind it still can be nothing but Con-Men out to make a quick buck and disappear.
Word of advice, if everything looks good, looks right, but the program is in Pre-launch, wait until
it's launched before spending any money on it or much time. If they have a free option you can join with while they get everything
ready, do it. Don't spend money until you know Exactly what you are spending it on.
Do NOT let Hype and Empty Promises Control Your Thinking. Think for yourself and Be on the Alert.
