I'm going to talk about something most of us have forgotten about.
In the Rush to build a business, we've left something out.
Passed it over.
And because of this, we've Lost Money.
What am I talking about?
I'm talking about Retailing our Products or Services.
Let's get Real, most people have no interest in a Home Business, no matter how attractive we make it sound. We may even
be turning them off with talk of large incomes and extra money. They don't believe us, or they think we're Crazy.
But what about the Products or Services we're offering?
Isn't it just possible that the very person who is turned off by talk of getting in business with us, will be interested
in the Product or Service we sell through that business?
What do you think?
Most of us have forgotten that we're selling Products or a Service. We keep pounding away at the Opportunity, and forget
that what we're offering has value all by it's self. Or it should have.
So, right now... I want you to sit back and think about all the programs you've joined and the Products they
offer. Think about them... Do any of them offer things Normal people would like to have? By Normal people, I mean
people who are not marketing something, the kind of people who live down the block or shop in the grocery store or work next
to us in a regular job.
What Products or Services are you offering that can be Retailed, without having to talk about the income or the
opportunity?
If you don't have ANYTHING that you can Retail without the opportunity, you'd better do some rethinking.
Bob down the street Does Not need Marketing E-books or an Autoresponder. But he might be interested
in things that make his life easier or do a better job at something then what he has now.
Forget, for a while, about recruiting people into your business, look for Retail Customers. People who
will buy what you're offering just because it's what they want or need.
If you can't Retail whatever it is you're promoting as a business opportunity, then it's time to find something
else. Retail Customers are going to be your bread and butter. Month after month, buying your Products or Service
and paying you a commission every time they do.
And if they like the Product or Service, just maybe some of them are going to ask you about doing what you're doing.
And then you have the Best Prospect you can possibly have, someone who loves the Product or Service enough to want to Market
it.
If all you have are Promotional Tool Programs, than they had better offer a lot more then just the Opportunity
to earn money. They had better offer Real Tools that marketing people need and want. Because if it's all about the
Money and not the Product, you're sunk.
If you can't Retail what you have, go Home and a Forget about having a Business. You don't have a Business,
you have a Money Scheme.
