Well, I bet you thought I had come up with a New Plan to make us all Rich, when you read the title, didn't you? Well, you're wrong. I am going to lay out the Game Plan I see when many of these New Programs Launch their Pre-Launch Mania.

I see this all the time. So have you, but have you really thought about what they are doing? When a New Program gets ready to launch, what do you see a lot of them doing? They build the Excitement. They get the Web ready for what they say will be the Biggest Thing Ever. They get some BIG Guns behind it, if they can. And they promote it like the second coming.

One day I got a call from a certain company that was launching. They were looking for Heavy Hitters. They wanted me, I thought that's nice of them. (I don't think of myself that way, but...) I could hardly understand the guy, but I understood this much, he wanted me to cross recruit members in my other programs into this one. I told him to take a hike.

Next day, someone else called about this. She was nicer and I understood her better, but I told her the same and to take me off their call list. Note, I also have a no solicitation block on my phone line. It didn't stop them though.

Third day, they called again ... and they called again on the fourth day.

Now, maybe I would have joined then, if I had been offered it in a normal way. It looked like a winner. But this just fried my bacon. The point is, they wanted to create a Buzz. They wanted to start the Web Talking. Get the Pre-launch word out.

Another example is this New program of Mark J. and Company. It's everywhere, all over the Safelists and they have you believing people are signing up right and left, and maybe they are. But, no one even knows what the Product is.... They are joining because of Mark J.'s name. That's all.

And here's another one. Called 'something' Lightening. If you haven't seen it, you won't, it's gone now. But this is also being touted as the best ever. Many leaders and Newsletter publishers have taken spots high up and been teasing everyone with it for weeks and weeks. I got a look at what they are offering last night. 25 autoresponders, Ad Tracking, Reminder Messages, and a 2x15 forced matrix. All for the fun price of $39.95 a month.

I have all that and more for less.

Plan works.

1. Get a program, preferably a New one.
2. Get some Big Names behind it.
3. Get some E-zine publishers behind it.
4. Promote it like it's the Best Ever.
5. Get people so excited, they will join before they even read what they are joining.
6. Make BIG Money.
7. If the program isn't as good as the Hype, people who join late have to work their butts off to make anything. Then they quit and you move on to the next Game Plan, with a BIG FAT Bank account.